The Great Barrier
Event Identity
Designed a coordinated set of engaging and visually impactful promotional and informational material over an extensive range of screen and print-based media.
Academic project for UNSW Art & Design
Year: 2020 (modified 2023)
The Great Barrier: In Beauty & Bleach is an exhibition event conceptualised to facilitate interest on the Great Barrier Reef and the consistent global dilemma of coral bleaching. With the main agenda of bringing dialogue about the issues back into our public consciousness.
The event's campaign comprises of design decisions in direct connection to a narrative of the Great Barrier Reef's vibrant and complex life in contrast to its dimished cycle of living in the wake of devastating bleaching as precipitated by climate change.
The visual identity of the event is centered on illustrations of corals native from the Great Barrier Reef; which are stylistically montaged in dynamic and fluid ways. The concept especially highlights the reef's beauty by way of its sylistic portrayals in black and white. The corals' gorgeous complexity and diverse ecosystem is magnified... yet without the colours, a certain destruction is acknowledged by effects of the bleaching.
