Story Factory

              
Branding and Identity

I designed an expansive new system guideline (including a variable set of logos, posters, corporate lineup, website + socials, merchandise, etc)

Academic project for UNSW Art & Design
Year: 2020 (modified 2023)
              

Story Factory is an Australian not-for-profit organisation based in Redfern, Sydney; operating as a creative writing centre that attends to marginalised and disadvantaged youth.

This project is a rebranding opportunity to tilt the brand identity of Story Factory on the children themselves and their capacities as creative thinkers and storytellers. Much like a child's vast imagination, we simply get by with what we have...and that is more than enough for us!

Story Factory's visual identity is a playful amalgam that reflect their diverse group of students. We aim to represent them always through this visual identity.

The signature logomark is an abstract render of a book fashioned in the form of a child's face. The ridges of the book's pages are exhibited as the child's nose out through to the hair and is an overall display of their creative capacity; essentially the crux of Story Factory. Story Factory's logo is designed to be a variable logo, which to us, is a comical and playful interpretation in our celebration of diversity and all children's stories.